苹果官方回应:我们绝不会降低 iPhone 的体验来让用户购买新机
-----------------------------简评:苹果官方回应降速门事件,我们一切都是为了用户体验。苹果在周三回应,司法部,证券交易委员会正在调查「降速门」事件,苹果已经收到了美国政府提出的问题。
苹果表示永远不会故意「降低用户体验来推动客户升级」。
苹果 12 月份承认,为了保护老化的电池,确实暗中让旧 iPhone 变慢。为了应对消费者的反弹,该公司将 iPhone 6、iPhone 6S 和 iPhone 6S Plus 的换电池价格从 79 美元降至 29 美元。
在周三的声明中,苹果也表示将在春季发布一个更新,能够让消费者自己看到 iPhone 的损耗,并且可以让用户自行选择是否开启自动速度模式。
声明原文:
"About a year ago, we delivered a software update that improves power management during peak workloads to avoid unexpected shutdowns on certain iPhones with older batteries. We know that iPhones have become an important part of the daily lives of our customers and our intention was to improve the customer experience."
"We sought to further improve the customer experience in December by announcing a significant discount on replacement batteries for certain iPhones. We also announced that we began developing a new iOS feature to show battery health and which would recommend when the user should consider replacing their battery. These actions were taken to further assist our customers and help extend the life of their iPhones. In addition, users will be able to see if the power management feature is being used to prevent unexpected shutdowns, and turn if off if they so choose. These features will be included in a developer release next month and a user release this Spring."
"As we told our customers in December, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love. Making iPhones last as long as possible is an important part of that."
"We have received questions from some government agencies and we are responding to them."译文:
大约一年前,我们向用户推送了一个升级,升级主要提升了 iPhone 的电源管理能力,在芯片高负载时防止电池老化的手机突然关机。我们知道 iPhone 现在是消费者日常生活的重要部分,而我们的初衷是提升用户的体验。
今年十二月我们公布了换电池方案,希望借此能够提高用户的体验。同时苹果还在开发新的 iOS 功能,让用户清楚的了解电池状态,在适当的时候建议用户考虑更换电池。以上的种种行动是为了进一步帮助用户,延长 iPhone 的使用寿命。此外,用户可以自己决定是否关掉电源管理功能。这些新功能包含在下个月发布的 developer release 中,正式版本将会在今年春季推送给用户。
就像我们去年 12 月所说的,苹果从没有,将来也决不会有故意缩短旧设备的寿命,从而让消费者购买新机的行为。我们的目标是创造用户喜欢的产品。让 iPhone 尽可能的用更长时间也是其中很关键的一部分。
我们确实收到了一些政府机构的询问,苹果正在做出回应。
原文:Apple: We would never degrade the iPhone experience to get users to buy new phones
相关文章:园长:苹果如何用新软件破坏旧设备
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